4 Best White-Label Rank Trackers for Agencies

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Tools for white label SEO allow agencies to offer premium SEO services under their own brand. These programs enhance output, expedite processes, and deliver thorough SEO reports. The top 4 white label SEO tools for agencies in 2024 are listed here, along with thorough features and advantages explanations.

What is a white label SEO platform? 

White label SEO tools are digital tools that permit customers to extend their SEO offerings with their customers under their brand or label. 

In the digital marketing industry, white labeling has become a standard and common practice as no one has the time or resources to make tools from scratch. 

In a nutshell, it is a standard SEO tool but “rebrandable”. Clients have to obtain software from the official SEO provider and then rebrand it as their own. 

With so many opportunities in the market,  opting for white label SEO tools with an all-in-one solution is an perfect option to suit their client’s requirements. 

Some of the SEO functions that can be white labeled include:

  • Keyword research and tracking
  • Digital marketing analytics
  • SERP analytics
  • Website traffic analytics
  • Competitor research
  • Monitoring and ranking
  • Web auditing
  • Backlink tracking and monitoring

How do marketing professionals and agencies benefit from white label SEO tools?

White label SEO tool is one of the most straightforward and greatest methods to scale up businesses while minimizing risk. It delivers a lot of advantages for customers, like maximizing their income and engaging more customers. 

More specifically, white label SEO tools offer the following advantages:

  • Upgrade services quickly for increased demand
  • Broaden the set of services 
  • Advanced tool under your brand
  • Cost-effective way to increase prospects 
  • More outstanding upsells 

Best White Label SEO Tools for Agencies

1. SEMrush

Complete SEO tool SEMrush delivers site audits, competitive analysis, and keyword research. It’s a flexible option because agencies can brand reports and dashboards.

Features in Detail

  • Keyword Research: To help you grasp search intent and have well-ranked content, SEMrush presents a large database for locating famous keywords.
  • Examine your competitors’ SEO tactics and learn about their best keywords and backlink profiles.
  • Site audits help to locate and fix technical SEO issues so that your website is search engine friendly.
  • White Label Reports: Give customers expert, tailored insights by branding reports with the logo of your agency.

2. Moz Pro

Tracking keyword ranks and site audits is made comfortable with Moz Pro. The white label features let agencies to produce polished SEO reports.

Detailed Features

  • Keyword Monitoring Track keyword performance on many search engines to understand how your ranking is creating and modify tactics as required.
  • Site audits allow you find and fix technical issues that could be impacting the search engine results for your website.
  • Link Explorer: Track your tries to build links, find new ones, and analyze your backlink profile.
  • White Label Reports: Make the authority of your agency by producing completely branded SEO reports to give to customers.

3. Ahrefs

Powerful backlink analysis and keyword research skills are well-known features of Ahrefs. Because it delivers white label reporting, organizations can profit much from it.

Features in Detail

  • Analyzing Backlinks Ahrefs’ comprehensive backlink database lets you view your link profile, follow and analyze backlinks, and find opportunities to build links.
  • Keyword Explorer: To maximize your content plan, get complete keyword analytics including search volume, keyword hardship, and click-through rates.
  • Discover best-performing material in any niche with Content Explorer, which also allows you spot trends and content gaps.
  • White Label Reports: Create branded reports that highlight the details and observations of your agency.

4. Serpstat

Among the SEO tools Serpstat delivers are competitor and keyword research. Agency looking for a comprehensive SEO solution would locate its white label functionality to be excellent.

Features in Detail

  • Research on Keywords To optimise your content, obtain complete keyword analysis including search volume, level of competition, and related keywords.
  • Research your competition to comprehend about their top keywords, content performance, and backlink profiles.
  • Complete thorough site audits to find and fix any SEO issues that could be impeding the effectiveness of your website.
  • White Label Reports: To deliver customers expert insights, personalize and brand reports with the colors and logo of your agency.


Every tool has benefits and drawbacks, and selecting the right tool depends on individual needs and tastes.

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.

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