Home Services SEO: A Simple Guide For 2024

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Searching for home services SEO? When we consider about “local SEO”, we speak about restaurants, hairdressers, and local shops. But it involves to all local businesses, including home services.

Home Services SEO directs to a catch-all term for plumbing, gardeners, HVAC, roofers, etc., and the SEO techniques that combine within these industries.

What is home services SEO?

Home Services SEO is strategically optimizing your website to gain higher rankings in search engines for businesses like electrical work, landscaping, plumbing, pest control, HVAC, or cleaning services. It improves your online visibility for local searches and allows you to attract quality leads.

It’s split into three main categories:

On-Page SEO: It concentrates on optimizing your website content to enhance your search engine rankings. You’ll optimize factors like URL structure, content, title tags, and internal links with relevant keywords to target typical search questions.

Off-Page SEO: It involves activities performed outside the website to increase your ranking. This includes building backlinks from reputed sources, engaging in local SEO practices, and executing content marketing techniques and social media marketing tactics. They majorly contribute to improving your website’s authority and credibility in the eyes of search engines.

Technical SEO: It strives to optimize your website for both search engines and your web visitors. It’s done by providing website security, establishing a clear ranking of web pages, making a mobile-friendly site, and addressing other technical factors that affect overall user experience and search engine performance.

Why Do Home Service Businesses Need SEO?

No matter what business you’re in, the majority of people search for services on the Internet. So, gaining online visibility, specifically in location-specific searches like “electrician around me” or “roofers in [city],” has become the requirement of the hour for local home service businesses.

But that’s not the real problem.

The real issue is that most of your competitors would have an online presence. To stand out among them, you are required to perform the best SEO techniques. So, your clients can discover and encounter with your business.

How to build your home service SEO tactics

Here’s some clear direction on creating your home service SEO process. Utilizing these tips, you can enhance your ranking and make your online reputation:

  1. Utilize local keywords
  2. Fully optimize your Google My Business
  3. Create high-quality backlinks
  4. Request customers for reviews

Dive deeper into the individual items below to enhance your home services SEO technique.

Utilize local keywords

While your Google Business Profile will let Google know where you are, it’s useful to include this information on your site. You’d like to list your prior location and all the areas you serve.

Utilize a keyword searcher like Google Keyword Planner to locate what people in your area (or country) are exploring for related to your business. Common keywords include “[service] in [city]” or “best [service] in [city]”. You can also attempt to rank for “[service] around me” keywords. However, this is often excessive. Google can connect the services listed on your site and the location without a specific keyword.

That’s why it’s advisable to include a header or footer listing your locations and make a specific location page for each area you serve. These pages can list the relevant services, assisting enhance your overall ranking.

Add service-related keywords

While local keywords are helpful, it’s often most useful to go after service-related keywords. Consider “unblocking toilet”, “power flushing”, and “fixing boiler pressure” if you’re a plumber. All your services should be listed as keywords frequently throughout your site.

Why? Because Google knows these keywords are local services and then lists local businesses when somebody searches for them.

Most home service SEO strategies don’t concentrate on service-related keywords, indicating you can get a leg-up on your competition.

Fully optimize your Google Business Profile

Claiming your Google Business Profile isn’t sufficient. You must write an engaging, keyword-rich description describing who you are and what you do. You’ll want to include photos of past work, list your opening times, deliver every possible means of communication, and describe your pricing structure where relevant.

It’s about maximizing your conversion ratio. You like to make it as straightforward as possible for a client to find what you do and to get in touch. You can even list “Queries and Solutions” to clarify customers’ common problems.

Build high-quality backlinks

Google ranks based on faith. It creates trust through backlinks; the more backlinks you have, the more reliable you are. Sort of like a client recommendation. Not all backlinks are similar, however. A backlink from your local newspaper is worth more than on a buddy’s Facebook page.

Try to create backlinks to your site from authoritative sources. Request a local journalist to cover your business, acquire a shoutout from a previous customer on their website, and make the conversation around your home services.

It’s the secret to a thriving home services SEO strategy.

Ask customers for reviews

Nothing produces trust like reviews. Unlike review sites such as Yelp, Google enables businesses to prompt clients for reviews. The more positive reviews you obtain, the more you’ll outrank your local competition.

But it’s also an option to respond to negative feedback. If a disappointed customer has a complaint, you can explain any problems or present compensation.

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.

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