6 Best SEO Rank Tracking Tools to Outrank Your Competitors

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If you’ve ever wondered, “How do they do it?” referring to your opponents and their seemingly continued presence at the top of SERPs, you’re in the proper place.

Keeping an eye on the competition is a wise move in the SEO game, but it doesn’t have to be a guessing game. With the proper tools, you can get a precise picture and insights into your competitor’s content, keyword, and backlink techniques and add them to your approach.

These progressive tools can assist you with page-by-page analysis of competitors’ websites, scrutinize meta descriptions, title tags, and URL structures, as well as evaluate the volume and quality of both “follow” and nofollow backlinks to improve your SEO performance.

Let’s quickly dive deep into the 6 best SEO tools for competitors’ analysis, make specifically to enhance your website’s visibility, and potentially capture those featured snippets in SERPs.

6 top SEO rank tracking tools

Now that you comprehend what an SEO rank tracker tool is, let’s go through the list of apps you can operate:

1. SEMrush — Most suitable for interactive rank tracking dashboard

Price: Begins at $129.95 per month (7-day free trial available)

Semrush rank tracking tool

SEMrush is a user-friendly rank tracking tool with other convenient features for your SEO method. It can track the status of your pages and your domain rankings.

Its position-tracking characteristic monitors relevant domains, keywords, and competitors on Google. Like to know how your pages’ rankings are switching over time? SEMrush’s volatility detector informs you of differences in search engine algorithms and other elements contributing to modifications in your page rankings.

Why SEMrush?

SEMrush has an instinctive dashboard that displays key SEO metrics like traffic sources and guiding domains. SEMrush’s SEO Toolkit also features keyword research tools that locate the relevant keywords for your business.

Want to make more backlinks? Its link-building feature audits your backlink profile and peeks for backlinking prospects for your pages.

2. SEO.com — Easy to use and most affordable

Price: Free with the opportunity to upgrade for $19/month

SEO.com presents several tools for organic traffic analysis, yet one of the features we’re proud of most is rank tracking. If you require fast reports that deliver you and your competitors’ rankings, this is the one.

You can sign up today for unrestricted (no credit card required) and even enjoy 10 days of Pro-level features while you get regular with SEO.com!

Why SEO.com?

Why spend for all the different products and advanced features the more costly tools give you when all you require are a few key pieces? The great free plan and even more helpful Pro plan at $19/month gives you more than any other tool out there.

3. Ahrefs — Most suitable for comparing rankings against competitors

Price: Begins at $99 per month

Ahrefs rank tracking tool

Another SEO rank-tracking tool is Ahrefs. It allows you to monitor and compare your pages’ rankings with your opponents.

Like to get regular updates? You can schedule reports delivered to your inbox by operating this tool’s SEO competitor rank tracker features.

Why choose Ahrefs

Ahrefs allows you to monitor your SEO efforts’ returns gratitude to its interactive graphs that emerge your share of voice. This implies you the percentage of search traffic clicks that direct to your website.

It also provides you with an overview of your page’s average position and traffic over time, allowing you to see trends and patterns. If Ahrefs is still not for you, review  Ahrefs alternatives.

Ahrefs dashboard showing traffic results

4. SE Ranking — Best for tracking competitor rankings

Price: Begins at $44 per month (14-day free trial available)

SE Ranking rank tracking tool

SE Ranking is an SEO platform with SEO competitor rank tracker components. It collects and examines data about your pages’ keyword places in search engines.

Why SE Ranking?

SE Ranking can track your competitors’ keywords, enabling you to spot new prospects and decide how you stack up against them in SERPs.

You can also use SE Ranking to improve each page’s ranking and ensure they’re not cannibalizing one another. It can decide on pages that are competing for the same keywords and suggest fixes.

5. Mangools — Most suitable for daily page ranking updates

Price: Begins at $29 per month

Mangools is another SEO rank-tracking tool and has a SERPWatcher feature that analyzes the organic traffic possibility of your site.

Mangools rank tracking tool

Why Mangools?

This SEO ranking tracking tool implies you your Performance Index, which analyzes your recent keyword positions and search volumes. You get rank updates every day with Mangools and see your pages in the SERP previews. You also get informed of significant rank varies through email alerts.

Mangools alert feature

Mangools also has place and device-based results, allowing you to see your site’s rankings in various areas, a handy feature if your business has branches in various locations.

6. SEO Powersuite — Best for tracking local rankings

Price: Begins at $596 per year (free limited version available)

SEO Powersuite rank tracking tool

If you like to monitor and analyze your organic search competition, think SEO Powersuite as an SEO ranking tracking tool. Its SERP Checker component measures your pages’ authority and peeks out for new competitors that rank in search outcomes related to your business.

Why SEO Powersuite?

With SEO Powersuite, you can follow your local rankings, provided you’re reaching your target consumers.

It can also observe your pages’ performance on both desktop and mobile and rank in different search engines, thus painting a complete picture of your pages’ performance.

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.

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