Telegram Marketing Easy Guide

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Telegram is a cloud-based messaging app that functions across any device: tablets, smartphones, and computers. It’s quick, secure, and free. It permits users to send text messages and share images, videos, and files. You can also make groups and channels to better interact with your audience.

How does Telegram Marketing work?

Telegram permits broadcasting messages to an unlimited audience through Channels, entertaining the community through Groups, automating tasks and delivering quick responses with bots, and advertising to specific audiences utilizing targeted ads. While utilizing the messenger, brands need to maintain trust, share updates, and collaborate to extend their influence.

Benefits of Telegram Marketing

So what precisely makes Telegram such an attractive option for marketers in 2024?

1. Solid privacy

In an era where data protection is paramount, Telegram’s benefit of two-factor authentication (through both an SMS message and a passcode) confirms that messages and data are secured from unauthorized access. Also, end-to-end encryption available in the platform’s chats has acquired the platform the faith of its users.

2. Rich features

Today, Telegram isn’t only a messaging app — it’s a feature-rich communication platform. The support of a type of content formats, including voice messages, multimedia sharing, and file sharing permits marketers to get innovative with their strategies and engage audiences in more dynamic and innovative methods.

3. Promising future

Another important benefit of Telegram is its global reach that transcends geographical barriers. This makes it an invaluable tool for businesses looking to extend their reach beyond local markets. Finally, Telegram’s financial victory is a testament to its possibility as a marketing platform. In 2022, the platform caused $45 million, primarily through its Premium service. This shows that not only is Telegram a famous communication platform, but it’s also a viable tool for monetization. Moreover, the platform’s projected increase to 1 billion users by the end of 2024 makes it even more attractive for companies seeking to grow their user base.

4. Budget-friendly

The Telegram messaging platform is free to operate, making it a cost-effective choice for reaching potential clients. Its features, such as broadcast channels and groups, permit businesses to get a large audience without incurring additional costs. While there’s no specified cost for advertising on Telegram, the minimum advertising budget begins at around $2.5 to $3 and depends on many factors, such as number of subscribers, your niche, and post coverage.

Who can utilize Telegram for marketing?

Telegram marketing is an adjustable tool that can be utilized by a variety of companies.

  • Small- to large-sized businesses can utilize Telegram’s abilities to reach a bigger audience and interact with them in a more personal and vibrant manner.
  • Influencers and bloggers may utilize Telegram to interact with their audience, exchange details, and encourage partnerships.
  • Digital marketers may leverage the platform’s capabilities to create new campaigns that resonate with their target demographic.
  • Online retailers and e-commerce platforms may advertise their items, deliver customer service, and boost traffic to their websites through Telegram.

Non-profit groups can utilize the messenger to increase awareness about their reason, communicate with supporters, and even process donations.

Telegram Marketing Strategy

Step 1. Set your goal

Generating any procedure begins with setting a goal. Your goal will predetermine the tools you will operate, content formats, and KPIs to measure. With Telegram, you can follow the following objectives:

  • driving traffic to your website;
  • increasing customer engagement;
  • making trusting relationships with your audience;
  • automating routine tasks;
  • supporting customers;
  • boosting sales.

Step 2. Create a Telegram account

Now when you’ve specified your goals, it’s time to get begun. There are 3 options available for you: a group, channel, and chatbot.


A group is a chat where you can add many individuals. It can have up to 200,000 members. After joining it, members can videos, send messages, photos and audio files. You can make either a public or a private group. If it’s public, any user can locate it in search, join, and view the history. If it’s personal, people can join it only if you manually add them or with the use of an invite link.

To make a group, click on the 3 horizontal lines in the top-left corner and select the option “New Group.” Add members, name it, and put a photo or video.

To better support your group, you can add admins and decide what they can do: alter group info, delete messages, ban users, invite users through a link, pin messages, add new admins, or remain unknown. You can also set permissions to determine what members of your group can do and create polls to increase engagement.

If you’re already famous and have thousands of fans, think about creating a channel.


Telegram channels are designed for broadcasting messages to large audiences. They have no restrictions regarding the number of members.

To make a channel, click the 3 horizontal lines in the top-left corner and select the option “New Channel.” Give it a name, set a photo, write a description, determine if your channel is a public or a private community, enter the text of an invite link, and add members.

You can notice the number of views under each of your posts. If you have more than 500 subscribers, you can follow detailed statistics on the following information:

  • tongues your subscribers speak;
  • the number of users who leave, join, and mute your channel;
  • the way followers located your channel
  • the way followers interact with your posts.

If you like to support customers 24/7 with the least possible resources, think about creating a chatbot for this messenger. You don’t need to code or have any technical skills. Read on to see how to create a chatbot.


If your company grows quickly, hundreds of clients connect with your support team daily. You require a chatbot. This is a virtual helper that imitates real conversion with a customer based on a pre-designed scenario. Chatbots can deliver users with more details about your brand, arrange consultations, answer FAQs, show catalogs, share prices, close deals, and automate routine tasks. Its flexibility relies on you. The more you “teach” it, the better it performs.

Firstly, you need to make a bot To do this, follow the steps below:

  1. Go to your Telegram account, enter @Botfather in the search tab, and select the bot. Click “Start” to start it. 
  2. Type the /newbot command and send it.
  3. Name your bot and copy the ticket value. 

Then, visit to your SendPulse account. Navigate to the “Chatbots” section and paste your token into the related field. After that, subscribe to your bot.

Step 3. Promote your Telegram account

After you’re ready with the plans, it’s time to select the kind of account you like to use — a group, channel, or chatbot. It doesn’t matter which one you choose. It should be visual in front of your audience. Below we listed some useful methods to promote your Telegram account. So, check them out.

  1. Social media. Social networks today are an amazing source of leads. You may already have thousands of followers on Facebook, TikTok, Instagram, and LinkedIn. Don’t miss the possibility to let them join your brand on Telegram. Place a link in your Instagram bio or make an exclusive offer available for those who join your Telegram channel or group.
  2. Cross-promotion. Look for famous Telegram accounts in your niche and deliver them cooperation.
  3. Facebook Ads. You can boost your Telegram account by establishing an ad campaign. Prepare an irresistible proposal and pay special attention to targeting the best audience to display your ad to.
  4. Groups. These are chats made by like-minded people to examine a topic of interest. You may look for such chats and promote your account there.

So, select the best manner for your business, or make a promotion mix for better efficiency.


The rising trend of companies utilizing Telegram to broaden their reach and improve sales is evident across multiple industries. The platform’s large and diverse user base gives businesses a remarkable prospect to reach diverse demographics and markets, making Telegram a flexible tool for tailored marketing efforts.

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.

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